<?xml version="1.0" encoding="UTF-8"?><rss xmlns:dc="http://purl.org/dc/elements/1.1/" xmlns:content="http://purl.org/rss/1.0/modules/content/" xmlns:atom="http://www.w3.org/2005/Atom" version="2.0"><channel><title><![CDATA[Fashion Scientist]]></title><description><![CDATA[Style your story, define your brand.]]></description><link>https://www.fashionscientist.net/blog</link><generator>RSS for Node</generator><lastBuildDate>Wed, 08 Jul 2026 00:38:34 GMT</lastBuildDate><atom:link href="https://www.ayalisch.com/blog-feed.xml" rel="self" type="application/rss+xml"/><item><title><![CDATA[I decided to be honest with you, my dearest reader]]></title><description><![CDATA[Recently, my entire life seemed to play a joke on me. Sending me to the doorsteps of depression. Been there once, was not looking forward to coming back. Easier said than done. But this one is not just about the struggle. Two years ago, I left a corporate, secure job (yay), steady paycheck, and all that jazz. Started my own business as a personal stylist, which quickly progressed into brand styling, editorial styling, and creative direction. Since then, I also quit drinking and stopped dating...]]></description><link>https://www.ayalisch.com/post/i-decided-to-be-honest-with-you-my-dearest-reader</link><guid isPermaLink="false">6a3c006d09be4f094fc26cb2</guid><pubDate>Wed, 24 Jun 2026 16:20:33 GMT</pubDate><enclosure url="https://static.wixstatic.com/media/181dde_b590a70f510340be87b188e4040d33f6~mv2.png/v1/fit/w_1000,h_1000,al_c,q_80/file.png" length="0" type="image/png"/><dc:creator>Aya</dc:creator></item><item><title><![CDATA[If I am to be sad or angry today, I might as well do it with the glam and a good fucking outfit]]></title><description><![CDATA[Truth be told, May was brutal to me. The £10k investment for my business fell through, money was tighter than ever, first time doing taxes in the new country, visa extension, tons of anxiety, and much more than pushed me closer to hitting depression than I ever was since April-May 2018. Everything lost its beauty and taste. Even water wasn’t tasting good (and I love water). Unfortunately, I am too broke to be sad in Paris, so I had no opportunity to crawl into bed and cry my eyes out. The...]]></description><link>https://www.ayalisch.com/post/if-i-am-to-be-sad-or-angry-today-i-might-as-well-do-it-with-the-glam-and-a-good-fucking-outfit</link><guid isPermaLink="false">6a1d9ca5098527c620fe5f93</guid><pubDate>Mon, 01 Jun 2026 15:14:29 GMT</pubDate><enclosure url="https://static.wixstatic.com/media/181dde_3eccf88be31a49768dcb89e78b3ca6f8~mv2.png/v1/fit/w_1000,h_1000,al_c,q_80/file.png" length="0" type="image/png"/><dc:creator>Aya</dc:creator></item><item><title><![CDATA[You do not rise to the level of your goals. You fall to the level of your systems.]]></title><description><![CDATA[While working with a client yesterday and my dear-to-heart friend, we got to discussing not only the outfits that she will be packing into her 1 suitcase and moving countries, but also the importance of not only connecting with yourself on the physical level, but also spiritually. How it is important to let go of fear and live in constantly expanding mode. And as much as those conversations on my end are built to help my clients see beyond, those pep-talks on a deeper philosophical level help...]]></description><link>https://www.ayalisch.com/post/you-do-not-rise-to-the-level-of-your-goals-you-fall-to-the-level-of-your-systems</link><guid isPermaLink="false">6a01bf07576c00ff2b63f199</guid><pubDate>Mon, 11 May 2026 11:45:24 GMT</pubDate><enclosure url="https://static.wixstatic.com/media/181dde_7c286bbeac524907bb27f824333d3334~mv2.png/v1/fit/w_1000,h_1000,al_c,q_80/file.png" length="0" type="image/png"/><dc:creator>Aya</dc:creator></item><item><title><![CDATA[Style is comfort. If done properly, never the opposite]]></title><description><![CDATA[Last week, on top of spending my entire weekend (day and night literally) doing big girl things, aka taxes, I also took one of the biggest leaps of faith in myself and sent a serious email. The weirdest and most important thing turned out to be a lack of fear. Well, a complete absence of fear, if I am being frank with you all. I sent the email late at night, and although I don’t have the answer yet, the action on my end felt calm. Very liberating in a way. It’s funny to me sometimes how my...]]></description><link>https://www.ayalisch.com/post/style-is-comfort-if-done-properly-never-the-opposite</link><guid isPermaLink="false">69f86f3c10c0d2dc726f2edb</guid><pubDate>Mon, 04 May 2026 10:14:04 GMT</pubDate><enclosure url="https://static.wixstatic.com/media/181dde_559c138397024e8ba864e86431091b98~mv2.png/v1/fit/w_1000,h_1000,al_c,q_80/file.png" length="0" type="image/png"/><dc:creator>Aya</dc:creator></item><item><title><![CDATA[Success is just a pile of failures, and so is your personal style]]></title><description><![CDATA[One thing I’ve noticed about millennials is that no matter how many times we’ve hit rock bottom, we always get up and try again. Obviously, while we are there, we will collect a few rocks to add to our collection, and then come up with a few hilarious (read deeply traumatic) stories for our friends. Again, again, and again. If you can relate, congratulations, I’m sure you’ve successfully survived many Jumanji levels so far and have a great rock collection. For the rest, welcome to the topic...]]></description><link>https://www.ayalisch.com/post/success-is-just-a-pile-of-failures-and-so-is-your-personal-style</link><guid isPermaLink="false">69e638270544c5fd8675175b</guid><pubDate>Mon, 20 Apr 2026 14:48:20 GMT</pubDate><enclosure url="https://static.wixstatic.com/media/181dde_c052fd0606bc46dbaf17c4a14aab5389~mv2.png/v1/fit/w_1000,h_1000,al_c,q_80/file.png" length="0" type="image/png"/><dc:creator>Aya</dc:creator></item><item><title><![CDATA[Being seen is the only thing that will save me]]></title><description><![CDATA[I heard this last week, and I have never felt so seen and called out at the same time. In 2026, as per usual, I take my sweet 3 months or so to set up my yearly goals. I begin around Christmas by building a vision board, or more like adding to what I had saved over the years. If it’s something I already achieved, I take the image to the next level, delete what no longer makes sense to me, and add all the new things that I am setting myself to achieve. Oh, and low-key plan how my January -...]]></description><link>https://www.ayalisch.com/post/being-seen-is-the-only-thing-that-will-save-me</link><guid isPermaLink="false">69dcdb77421697d29359d312</guid><pubDate>Mon, 13 Apr 2026 12:11:42 GMT</pubDate><enclosure url="https://static.wixstatic.com/media/181dde_36972fafd19e4de5aa04ebd8f703795e~mv2.png/v1/fit/w_1000,h_1000,al_c,q_80/file.png" length="0" type="image/png"/><dc:creator>Aya</dc:creator></item><item><title><![CDATA[From Hot Mama Bakery to Styling Society]]></title><description><![CDATA[Let’s talk Styling Society. What used to be Hot Mama Bakery is now going under a tiny rebranding. Precisely the name and the format of the content of teh service. Definitely lacking on the last part. Don’t get me wrong, Styling Society is actually starting to be interesting for the audience and slowly picking up (men’s edition brings me joy, we love it when men are putting in effort). But my biggest struggle with creating content is my brain. As much as I love being neurospicy (totally...]]></description><link>https://www.ayalisch.com/post/from-hot-mama-bakery-to-styling-society</link><guid isPermaLink="false">69d37cf2072d140cb95b243b</guid><pubDate>Mon, 06 Apr 2026 09:49:32 GMT</pubDate><enclosure url="https://static.wixstatic.com/media/181dde_0797ae91f9b241aabc600222ba4e7be3~mv2.png/v1/fit/w_1000,h_1000,al_c,q_80/file.png" length="0" type="image/png"/><dc:creator>Aya</dc:creator></item><item><title><![CDATA[If no one is coming to save you, then no one is coming to stop you either]]></title><description><![CDATA[On this week’s episode, I was paralysed with an anxiety attack for 16 hours. Pros? I lost 2kg because I couldn’t make myself eat, and my body was under so much stress, probably the same equivalent of me running a marathon (can I actually count it as one?) Do not try it at home, nor tell my nutritionist. Cons? I was paralysed and staring at the white wall in complete silence. Not something I would recommend. Truth be told, in my early 20s, I was suffering from severe panic attacks. But then I...]]></description><link>https://www.ayalisch.com/post/if-no-one-is-coming-to-save-you-then-no-one-is-coming-to-stop-you-either</link><guid isPermaLink="false">69ca617ee7de3cb006065bfa</guid><pubDate>Mon, 30 Mar 2026 11:52:06 GMT</pubDate><enclosure url="https://static.wixstatic.com/media/181dde_3b548c084d5645b98b040fc304e4c049~mv2.png/v1/fit/w_1000,h_1000,al_c,q_80/file.png" length="0" type="image/png"/><dc:creator>Aya</dc:creator></item><item><title><![CDATA[Dwelling beyond your set time is useless]]></title><description><![CDATA[Enough of negative self-talk. Someone clocked me yesterday. Naturally, I went into over-explaining myself that it wasn’t my intention and all that, but it didn’t really matter, because this is what the person saw. And there was no coming back. Good thing I don't believe in regrets . Very ironic, gathering the facts that one of the things on my personality growth To Do list is actually how to complain less. Precisely less and not completely erase it, because, on some occasions, I truly believe...]]></description><link>https://www.ayalisch.com/post/dwelling-beyond-your-set-time-is-useless</link><guid isPermaLink="false">69c13124f68fa4c22fbe9842</guid><pubDate>Mon, 23 Mar 2026 12:35:38 GMT</pubDate><enclosure url="https://static.wixstatic.com/media/181dde_539eeb61d8ba4672bf5025dfdbd9a14c~mv2.png/v1/fit/w_1000,h_1000,al_c,q_80/file.png" length="0" type="image/png"/><dc:creator>Aya</dc:creator></item><item><title><![CDATA[I don’t believe in regrets]]></title><description><![CDATA[And you shouldn’t either. I am determined to make it into a cult around the feeling, taking life out of you. Cult jokes aside, though. Just stop for a second and think. Not about the regrets you have, but about how much time you potentially waste on the feeling. In my religion, it is one of the top three most wasteful things you can feel and drown yourself in. And you might think, Aya, think about what would have happened if you invested in crypto or whatever. Sure, but I didn’t, though. Can...]]></description><link>https://www.ayalisch.com/post/i-don-t-believe-in-regrets</link><guid isPermaLink="false">69b7f1afd0d0f65ae6c13e65</guid><pubDate>Mon, 16 Mar 2026 12:12:42 GMT</pubDate><enclosure url="https://static.wixstatic.com/media/181dde_2524ade4f24e4688ad98ae4afe07b010~mv2.png/v1/fit/w_1000,h_1000,al_c,q_80/file.png" length="0" type="image/png"/><dc:creator>Aya</dc:creator></item><item><title><![CDATA[They say be careful what you wish for]]></title><description><![CDATA[I say that often, too. Even though I sometimes dream without precision, because apparently, if you say a few things jokingly, the Universe might as well deliver. The glitch here, or shall I say the fairness of it all, is that you will get exactly that. That’s how last June I found myself on a date with a real 28-year-old virgin who was trying to convert my 10% of my income to his church. But that’s a story for another day. In my line of work, aka working with people, I rarely get a straight...]]></description><link>https://www.ayalisch.com/post/they-say-be-careful-what-you-wish-for</link><guid isPermaLink="false">69aeebd8053d59350a13fcf6</guid><pubDate>Mon, 09 Mar 2026 15:57:18 GMT</pubDate><enclosure url="https://static.wixstatic.com/media/181dde_d76e9ed7e5b34e93b57ffce6ddd03ccb~mv2.png/v1/fit/w_1000,h_1000,al_c,q_80/file.png" length="0" type="image/png"/><dc:creator>Aya</dc:creator></item><item><title><![CDATA[Take it as a compliment and move towards the emergency exit immediately]]></title><description><![CDATA[I always get what I want. People been calling me out on this loads. A lot of people openly laughed in my face, saying I am cocky, and that is simply not true. The truth number one. Leave immediately if anyone ever tries to limit you. You were never meant to spend time in anyone’s cage (unless it’s your kink, then do right by you). Capitalism is caging enough as it is. So why allow people to put you in a box? Even thinking about it always gives me a micro claustrophobic attack. In case of the...]]></description><link>https://www.ayalisch.com/post/take-it-as-a-compliment-and-move-towards-the-emergency-exit-immediately</link><guid isPermaLink="false">69931647cf429c4fcb4c04bd</guid><pubDate>Mon, 16 Feb 2026 13:11:24 GMT</pubDate><enclosure url="https://static.wixstatic.com/media/181dde_ad25d1f7ef6241c69246d97e5f45d013~mv2.png/v1/fit/w_1000,h_1000,al_c,q_80/file.png" length="0" type="image/png"/><dc:creator>Aya</dc:creator></item><item><title><![CDATA[Fashion is one of the strongest ways to quietly send a message, protest, speak up loud without saying a word]]></title><description><![CDATA[Buanas dias, everyone! The time my degree in Spanish can come in handy. As a matter of fact, I do have a degree in the Spanish language; however, that personality of mine exists under heavy influence of alcholoc and sadly for many, I am sober at the moment. That time I was living in Madrid for 10 months – I was a local. Still got the accent though. My whole personality of mine for the following week is going to be around the Super Bowl Bad Bunny performance. For obvious reasons, fashion,...]]></description><link>https://www.ayalisch.com/post/fashion-is-one-of-the-strongest-ways-to-quietly-send-a-message-protest-speak-up-loud-without-sayin</link><guid isPermaLink="false">6989cc377af90431af72b6ab</guid><pubDate>Mon, 09 Feb 2026 12:01:06 GMT</pubDate><enclosure url="https://static.wixstatic.com/media/181dde_87dc504e648144dd87ea6dc8a4802ae9~mv2.jpg/v1/fit/w_1000,h_1000,al_c,q_80/file.png" length="0" type="image/png"/><dc:creator>Aya</dc:creator></item><item><title><![CDATA[Everything is a sign if you are crazy enough]]></title><description><![CDATA[A few weeks back, on yet another rainy day in London, during the first 45 years of January, I was half dressed and packing my moon bag  (literally can fit the moon and 17 outfits) to head to Canary Wharf to style for a photoshoot with one amazing photographer I wanted to work for a while, and a model for a test shoot. Until I opened my message to find that the model was feeling under the weather and had to cancel. If you ever heard about my calendar, you already know that if it’s not in my...]]></description><link>https://www.ayalisch.com/post/everything-is-a-sign-if-you-are-crazy-enough</link><guid isPermaLink="false">69809963396306036eccc495</guid><pubDate>Mon, 02 Feb 2026 00:00:00 GMT</pubDate><enclosure url="https://static.wixstatic.com/media/181dde_4b1906210e6c473a8494b0ca2d55303b~mv2.png/v1/fit/w_1000,h_1000,al_c,q_80/file.png" length="0" type="image/png"/><dc:creator>Aya</dc:creator></item><item><title><![CDATA[And once it’s easy to breathe, it gets easier to do everything else]]></title><description><![CDATA[Okay, this is happening, nobody panic. Apparently, the whole 14-year-old karmic cycle for me is ending literally tomorrow. 14 years is basically my entire adult life. That’s how long I’ve been single after leaving 3-years old relationship, this is how long I have been truly losing myself and discovering who I am all over again. In that particular order. The time has been had, and gosh, I am ready for this chapter to be closed and write a book on all those experiences or something. Because,...]]></description><link>https://www.ayalisch.com/post/and-once-it-s-easy-to-breathe-it-gets-easier-to-do-everything-else</link><guid isPermaLink="false">697606f6e389f5384b742c23</guid><pubDate>Sun, 25 Jan 2026 12:17:28 GMT</pubDate><enclosure url="https://static.wixstatic.com/media/181dde_78f3d89ef8c54948b65d030cba80e327~mv2.png/v1/fit/w_1000,h_1000,al_c,q_80/file.png" length="0" type="image/png"/><dc:creator>Aya</dc:creator></item><item><title><![CDATA[These two words got us twisted as f*ck]]></title><description><![CDATA[If you are reading this, high standards and ambition look good on you. Just a gentle reminder, if you will. A few weeks back, I was having a catch-up with my bestie of nearly 15 years or so, who now lives in Canada (this information is not important, but this is the most accurate representation of being neurospicy, innit?). And we were discussing what had recently happened in both of our lives, and of course, as the calendar year was about to end, we were talking about 2026 goals. Now, mind...]]></description><link>https://www.ayalisch.com/post/these-two-words-got-us-twisted-as-f-ck</link><guid isPermaLink="false">6963781e41b846e43e839f4f</guid><pubDate>Sun, 11 Jan 2026 11:30:07 GMT</pubDate><enclosure url="https://static.wixstatic.com/media/181dde_53ce4838459149c890fb1b8866f659ab~mv2.png/v1/fit/w_1000,h_1000,al_c,q_80/file.png" length="0" type="image/png"/><dc:creator>Aya</dc:creator></item><item><title><![CDATA[You might say I chose violence. I’d like to call it accountability.]]></title><description><![CDATA[Well, well, well! How’s that new version of you doing? Overwhelmed yet? Or all promises start on Monday? You might say I chose violence; I’d like to call it accountability. Goes for you and me, don’t worry about that, my dearest friend. Anyway, Happy New Year (calendar one)! I hope you had your jolly time, and I am here to remind you today that all those goals, promises, resolutions, whatever you call them, don’t have to turn into a burden. If you already know me, you know I am a strong...]]></description><link>https://www.ayalisch.com/post/you-might-say-i-chose-violence-i-d-like-to-call-it-accountability</link><guid isPermaLink="false">695a40a3b5397a67af47c1da</guid><pubDate>Sun, 04 Jan 2026 11:30:11 GMT</pubDate><enclosure url="https://static.wixstatic.com/media/181dde_6e2a00ab41554ea0942c0eca13d3c2ed~mv2.png/v1/fit/w_1000,h_580,al_c,q_80/file.png" length="0" type="image/png"/><dc:creator>Aya</dc:creator></item><item><title><![CDATA[Ruffles but make it mysterious]]></title><description><![CDATA[Do you even know what day it is anymore? Well, in case of an emergency, it is Sunday, and this is the last post of the year. What a journey, even though personally my first 7,5 months of the year felt like I was up during the surgery. Nonetheless, I did shed all the old skin I needed in order to reveal my new true self, that, if I am being honest, somehow had lost for the past 14 years of my life, based on literally every single astrology expert on TikTok, and my personal astrology guide, but...]]></description><link>https://www.ayalisch.com/post/ruffles-but-make-is-mysterious-vision-board-2026</link><guid isPermaLink="false">694ea9829681830ca4738e7c</guid><pubDate>Sun, 28 Dec 2025 11:00:09 GMT</pubDate><enclosure url="https://static.wixstatic.com/media/181dde_5c3ba53c944547db96ded4d99784db01~mv2.jpg/v1/fit/w_1000,h_1000,al_c,q_80/file.png" length="0" type="image/png"/><dc:creator>Aya</dc:creator></item><item><title><![CDATA[Set the fucking standards and be the first one to follow them]]></title><description><![CDATA[One day or day one? The hardest truth no one teaches you in life (in case you didn't already learnt it on your own) is that most of the time, the only person standing between your current life and you living your dream life is yourself. Some Sunday bitterness, you might think. The truth is, though, well, this is the truth. You might just be your own biggest hater. And this sounds so dumb, don't you agree? With all the doomscrolling out there I've recently completed, we are all ready to crawl...]]></description><link>https://www.ayalisch.com/post/set-the-fucking-standards-and-be-the-first-one-to-follow-them</link><guid isPermaLink="false">6947fb016cebe7424b31240b</guid><pubDate>Sun, 21 Dec 2025 13:57:37 GMT</pubDate><enclosure url="https://static.wixstatic.com/media/181dde_b769bed35b954506aefa607518df382a~mv2.jpg/v1/fit/w_512,h_640,al_c,q_80/file.png" length="0" type="image/png"/><dc:creator>Aya</dc:creator></item><item><title><![CDATA[My brain has 86574 tabs opening at the same time with music playing for all the tabs]]></title><description><![CDATA[What do you do when you go spiralling? Surprisingly, that was the first time someone ever asked me that question. I thought to myself, and realised that either people get it or they are mediocre and neurotypical and saying “you are too much”. So naturally, I had to explain to the person what it means and, most importantly, how it feels in my brain. Because rebrand, aka upgrade my entire personality and business, is a lot. So let me take you on this journey. I promise, I still do styling and...]]></description><link>https://www.ayalisch.com/post/my-brain-has-86574-tabs-opening-at-the-same-time-with-music-playing-for-all-the-tabs</link><guid isPermaLink="false">6932d47b479d818f7a3e50de</guid><pubDate>Sun, 07 Dec 2025 11:00:13 GMT</pubDate><enclosure url="https://static.wixstatic.com/media/181dde_a71f52c97c7a4e7e9dd76790d4547bed~mv2.jpg/v1/fit/w_604,h_604,al_c,q_80/file.png" length="0" type="image/png"/><dc:creator>Aya</dc:creator></item></channel></rss>